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Local and Michelin-Selected Restaurants to Participate... Various Regional Business Connection Programs Also Available
Busan city has announced that it will host the '2024 Busan Wheat Festival' from June 22 to 23 at the Hwamyeong Ecological Park Auto Camping Site and Lotus Flower Complex.
The theme of this year's festival is 'Utopia for Wheat Enthusiasts,' highlighting wheat, one of the world's three major food crops, and opening a new chapter in culinary tourism. The subtitle encapsulates the event's purpose and venue, aiming to attract public attention.
Based on the history of Gupo in Buk-gu, a major wheat distribution center after the Korean War, Busan city has integrated the recent trend of culinary tourism into a regional festival. The event will offer an opportunity to experience a variety of popular dishes made from wheat.
The festival will feature a range of programs centered on wheat. At the Hwamyeong Auto Camping Site, the 'Wheat Lounge' will host the 'Wheat Food Shop,' where visitors can taste dishes made from wheat. The shop will offer a variety of foods from local eateries to Michelin Guide-listed restaurants, including pasta, gnocchi, ramen, milmyeon (wheat noodles), handmade burgers, makgeolli (rice wine), and wheat beer.
The 'Wheat & Wit Concert' will also take place, delving into the world of wheat through diverse topics such as history, science, and art. Notable speakers include science communicator 'Gwido,' history storyteller 'Sunkim,' food columnist 'Park Sang-hyun,' and culinary researcher 'Hong Shin-ae,' promising a blend of knowledge and entertainment. Additionally, street performances featuring music and magic will be available.
The upper part of the Hwamyeong Ecological Park Lotus Flower Complex will be transformed into a 'Picnic Lounge.' This area will offer wheat-related exhibitions, experiences, markets, street performances, and food trucks. The 'Street Food Lounge,' filled with food trucks, will allow visitors to enjoy a variety of foods, not just those made from wheat, in a relaxing atmosphere.
The National Institute of Food Science will conduct exhibitions and lectures on Korean wheat, as well as various experience programs such as making wheat yakgwa (traditional Korean sweets). There will also be water sports, Nakdong River ecological tours, and noodle-making experiences at the Gupo Noodle Experience Center, among other regional connection programs.
The festival will implement a 'pre-reservation' and 'self-order' system using on-site QR codes. Some menu items at the 'Wheat Food Shop' will be available in limited quantities, and a package featuring various foods from Michelin Guide restaurants and local eateries will be offered exclusively through pre-reservation. On-site, visitors can order food using QR codes and receive notifications when their orders are ready, ensuring a convenient festival experience.
Park Geun-rok, director of the Tourism and MICE Bureau, stated, "Gourmet content is emerging as a highly potential urban tourism resource. We hope that the 2024 Busan Wheat Festival will establish the new trend of culinary tourism in Busan. We invite citizens and tourists to participate and enjoy the festival in the western part of Busan."
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